Speaker · Trainer · Founder
AI can write the caption.Making is not the edge.
MD of The Kids Gravitas and Section Malaysia. AI can make anything. I help teams decide what's worth making.
In advertising15+ yrs
Leading80+
TrainingHRD Corp
Latest awardBronze
Work for
Fair question
With AI, what are people for?
What AI does well
Writes the caption.
Builds the deck.
Mocks up the website.
Generates the visual.
Suggests the strategy.
What still needs people
A point of view.
A clearer direction.
A better way in.
A reason for people to care.
Judgement on what's worth acting on.
That's the part I teach.
The world is not short of
content. It is short of things
worth noticing.
Talks & teaching modules
Built on real work, not slides from the internet.
Keynotes30–60 min
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02
03
Making Is Not the Edge
When AI can write the caption, build the deck and generate the visual, what is advertising for? How brands earn attention when content is infinite.
Four Businesses, Fewer Hours
How one founder runs an agency, a tech practice, a wellness brand and a training practice with an AI operating layer: what works, what broke, what to copy.
Two Freelancers to 80 People
Building a business in Malaysia: starting lean, hiring for culture, merging regionally, and running it on finance discipline.
Teaching modules1–3 days · in-house
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05
06
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Performance Marketing That Sells
Social ads, e-commerce and Shopee campaigns joined into one funnel, with testing and dashboards that show what actually drove sales.
Social as a System
The full social loop: content, community, creators, commerce and governance, so every team and agency shows up the same way.
AI for SMEs
Use ChatGPT and Claude beyond prompts: better questions, clearer inputs, checked outputs and simple agents that take repetitive work off small teams.
Content Your Team Can Make
Canva, CapCut and a plan that moves from “what should we post?” to “what should this content do?”
Data & Analytics for Marketers
Read the numbers, spot useful patterns and turn reports and research into the next decision, without relying on guesswork.
Starting & Financing a Business
Registering, pricing, cash flow and the finance habits that keep a young Malaysian business alive past year three.
Henkel Consumer Brands2 days
The Star9 days
PKT Logistics5 days
Selected work
Less has to do more now.
Work led by Syafeeq's teams at The Kids Gravitas and Section Malaysia.
CIMB · Kita Serumpun530%
Schwarzkopf Professional · Contest+1,540%
7DAYS · Community+40.7%
Takaful Malaysia · Kaotim10+
Four businesses · fewer hours
What I run.
Bookings
Book a talk.
Keynotes, panels, universities, in-house sessions.